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  From ads to analytics: A beginner's guide to digital marketing INTRODUCTION:                                Digital marketing isn’t rocket science, but it can be hard to get your head around if you’re new to the field. There are so many different acronyms, buzzwords and strategies out there that it can be difficult to tell what’s relevant and what isn’t. This beginner’s guide will help you get started with digital marketing, explain some of the common jargon in plain English and introduce you to some of the best free resources out there.   What is digital marketing? Digital marketing is a subset of marketing that focuses on using online platforms to increase visibility and sales of a product or service. It includes search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content marketing. Digital marketers can specialize in a certain digital channel where they excel, like SEO or content marketing. They may also be generalists who wear

  10 Bucket List Worthy Destinations to Visit This Winter                             INTRODUCTION: For many people, wintertime means mountains of snow and ice, frigid temperatures, and long nights spent hibernating with Netflix or reading by the fire. But it doesn’t have to be that way! While it’s true that a lot of places become less friendly to tourists in the winter, there are still some beautiful destinations where you can enjoy the world around you in all its frozen glory. With this list of the 10 bucket list worthy destinations to visit this winter, you won’t be stuck at home twiddling your thumbs all season long.   1) Iceland Yes, it’s cold, but that doesn’t mean you can’t go. But if you do want to go, be sure to start planning early: Hotels book up fast—especially during Christmas and New Year’s —and Iceland gets busy. Don't just take our word for it; Lonely Planet named Iceland as its #1 country to visit in 2017! If Reykjavik is on your mind, then there are plenty of

  How to Make a Career Transition into Business Analysis INRODUCTION:                                   Business analysis has been on the rise in recent years, and many companies are looking to hire new business analysts to help solve their company’s problems in order to achieve more success. Not only does it look good on your resume to have this position, but it also makes you more marketable and valuable in the job market. Check out this article to learn how you can transition into business analysis from another career path.   5 Reasons You Should Become a Business Analyst Business analysts are central to helping a business succeed by determining how projects and initiatives will be executed, how resources will be allocated, how costs will be managed, and what risks exist. Here are five reasons you should consider making a career transition and becoming a business analyst: You’ll solve problems that impact your company’s bottom line. You’ll determine where money is being spent in

Online Food Delivery: A How-To Guide INTRODUCTION                         Online food delivery can seem like a scary prospect, particularly if you’ve never tried it before. However, once you know what to expect, it’s not all that different from picking up your food at the restaurant and bringing it home yourself—but it’s much faster and easier, and more convenient when you want to order in advance of being hungry! This how-to guide will cover everything from navigating the online food delivery site to placing your order to tracking your delivery, so you can get back to eating as soon as possible!   Steps How to do order Though each service is a little different , most deliver on a schedule that can fit into any lifestyle. Simply go to your favorite site, put in your address, place your order and confirm—your food will be delivered. The only other step needed is remembering to tip. In some cases (such as Bite Squad or Munchery ), you can even do it online through a mobile app! Not to